Sagacity

You have a product. . . You think it is cool, it has some traction among friends and family and now you wish to launch to the greater world. . . You are convinced that this will be a revolutionary brand, that will make all others buckle under your awesomeness. The unfortunate reality is that this may be too far fetched to ever be realised.  Sure, there are great examples of companies, and brands that have launched to become world leaders in their segment.  Brands that become almost instant global icons and attain massive amounts of sales.  But those brands a few and far between, for the rest of us, we need to contend with playing effectively in a niche environment, gaining traction, notoriety and trust from the consumer, to be able to get the sneezers to speak about our brand and let the early adopters in on the action. The  innovators the people at the edge, will go out and find your product, that is what they do. Seek out new and interesting experiences, ...

The primary focus of all governments across the globe has been the safety of its citizens. This is of-course the right course of action and we commend all thinking governments that have put the lives of their citizens above economic growth. We can always make up losses in value, money and contracting economies, we can however never make up losses in lives. This season in human story, has had a significant impact on our most core strength - being a social creature. Possessing a great desire to mingle and share with others, similar to ourselves, through the sharing of food and drink. The impact on the HoReCa market, (Hotels, Restaurants and Cafe's) is so significant, it is sometimes hard to imagine how all these businesses will function post the Covid-19 pandemic.  Global Context Tracing back the effects of the outbreak in China, around January 2020, we saw a decline in occupancy at restaurants and hotels of up to 70%, this went on to zero by March of the same year. This has been rep...

The Corona Virus outbreak (Covid-19) has created immense opportunity for the adept entrepreneur.  This global crisis has shown every nation its deep vulnerabilities, from inadequate systems for social security funding and deployment, to our collective dependence on only a few centres of production, and this coupled with weaknesses experienced in supply value-chains due to this small global supplier base for goods. The new reality necessitates the development - by each government, to develop its own domestic capacity for the production of goods. This move away from the recent trend of globalization, would invariably increase and protect domestic jobs in any territory.  Lets take the example of face-masks.  Masks are intended to be worn by persons to assist in the prevention of the spread of viruses and  bacteria, as well as for hygiene purposes, to prevent the transfer of microorganisms, body fluids and  particulate material, especially in the context of an epide...